diff --git a/cmd/site/main.go b/cmd/site/main.go
index 085fbe7..6c79831 100644
--- a/cmd/site/main.go
+++ b/cmd/site/main.go
@@ -84,7 +84,7 @@ func (s *Site) ServeHTTP(w http.ResponseWriter, r *http.Request) {
 	middleware.RequestID(s.xffmw.Handler(ex.HTTPLog(s.mux))).ServeHTTP(w, r)
 }
 
-var arbDate = time.Date(2019, time.November, 2, 0, 0, 0, 0, time.UTC)
+var arbDate = time.Date(2020, time.January, 2, 0, 0, 0, 0, time.UTC)
 
 // Build creates a new Site instance or fails.
 func Build() (*Site, error) {