diff --git a/plugins/urlhistory.py b/plugins/urlhistory.py
index 37cd21b..5cd75ca 100644
--- a/plugins/urlhistory.py
+++ b/plugins/urlhistory.py
@@ -1,12 +1,12 @@
-import time
+import math
 import re
+import time
 
-from util import hook, urlnorm
+from util import hook, urlnorm, timesince
 
 url_re = re.compile(r'([a-zA-Z]+://|www\.)[^ ]*')
 
 expiration_period = 60 * 60 * 24 # 1 day
-expiration_period_text = "24 hours"
 
 ignored_urls = [urlnorm.normalize("http://google.com")]
 
@@ -27,19 +27,39 @@ def insert_history(db, chan, url, nick):
 def get_history(db, chan, url):
     db.execute("delete from urlhistory where time < ?", 
                  (time.time() - expiration_period,))
-    nicks = db.execute("select nick from urlhistory where "
-            "chan=? and url=?", (chan, url)).fetchall()
-    return [x[0] for x in nicks]
-    
-def get_nicklist(nicks):
-    nicks = sorted(set(nicks), key=unicode.lower)
+    return db.execute("select nick, time from urlhistory where "
+            "chan=? and url=? order by time desc", (chan, url)).fetchall()
+
+def nicklist(nicks):
+    nicks = sorted(dict(nicks), key=unicode.lower)
     if len(nicks) <= 2:
         return ' and '.join(nicks)
     else:
         return ', and '.join((', '.join(nicks[:-1]), nicks[-1]))
 
-def ordinal(count):
-    return ["once", "twice", "%d times" % count][min(count, 3) - 1]
+def format_reply(history):
+    if not history:
+        return
+
+    last_nick, recent_time = history[0]
+    last_time = timesince.timesince(recent_time)
+
+    if len(history) == 1:
+        return "%s linked that %s ago." % (last_nick, last_time)
+
+    hour_span = math.ceil((time.time() - history[-1][1]) / 3600)
+    hour_span = '%.0f hours' % hour_span if hour_span > 1 else 'hour'
+
+    hlen = len(history)
+    ordinal = ["once", "twice", "%d times" % hlen][min(hlen, 3) - 1]
+
+    if len(dict(history)) == 1:
+        last = "last linked %s ago" % last_time
+    else:
+        last = "last linked by %s %s ago" % (last_nick, last_time)
+    
+    return "that url has been posted %s in the past %s by %s (%s)." % (ordinal, 
+            hour_span, nicklist(history), last)
        
 @hook.command(hook=r'(.*)', prefix=False)
 def urlinput(inp, nick='', chan='', server='', reply=None, bot=None):
@@ -49,15 +69,9 @@ def urlinput(inp, nick='', chan='', server='', reply=None, bot=None):
 
     # URL detected
     db = db_connect(bot, server)
-    try:
-        url = urlnorm.normalize(m.group(0))
-        if url not in ignored_urls:
-            dupes = get_history(db, chan, url)
-            insert_history(db, chan, url, nick)
-            if dupes and nick not in dupes:
-                reply("That link has been posted " + ordinal(len(dupes))
-                    + " in the past " + expiration_period_text + " by " +
-                    get_nicklist(dupes))
-    finally:
-        db.commit()
-        db.close()
+    url = urlnorm.normalize(m.group(0))
+    if url not in ignored_urls:
+        history = get_history(db, chan, url)
+        insert_history(db, chan, url, nick)
+        if nick not in dict(history) or True:
+            return format_reply(history)
diff --git a/plugins/util/timesince.py b/plugins/util/timesince.py
index a9488d2..bbe7671 100644
--- a/plugins/util/timesince.py
+++ b/plugins/util/timesince.py
@@ -50,6 +50,8 @@ def timesince(d, now=None):
       (60 * 60, ('hour', 'hours')),
       (60, ('minute', 'minutes'))
     )
+
+    # Convert int or float (unix epoch) to datetime.datetime for comparison
     if isinstance(d, int) or isinstance(d, float):
         d = datetime.datetime.fromtimestamp(d)