diff --git a/gemtext/src/lib.rs b/gemtext/src/lib.rs
index e350b95..8bf3cfa 100644
--- a/gemtext/src/lib.rs
+++ b/gemtext/src/lib.rs
@@ -18,10 +18,14 @@ impl Builder {
         self
     }
 
-    pub fn link<T: Into<String>>(mut self, to: T, name: Option<String>) -> Builder {
+    pub fn link<T, S>(mut self, to: T, name: Option<S>) -> Self
+    where
+        T: Into<String>,
+        S: Into<String>,
+    {
         self.nodes.push(Node::Link {
             to: to.into(),
-            name: name,
+            name: name.map(Into::into),
         });
         self
     }