diff --git a/.travis.yml b/.travis.yml
index 12dc11e..56a4b57 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -9,8 +9,10 @@ env:
 script:
   - cargo build -v
   - cargo build -v --features rustc-serialize
+  - cargo build -v --features serde
   - cargo test -v
   - cargo test -v --features rustc-serialize
+  - cargo test -v --features serde
   - cargo doc
 after_script:
   - cd target && curl http://www.rust-ci.org/artifacts/put?t=$RUSTCI_TOKEN | sh
diff --git a/Cargo.toml b/Cargo.toml
index a205ce0..326367e 100644
--- a/Cargo.toml
+++ b/Cargo.toml
@@ -18,4 +18,7 @@ name = "chrono"
 time = "*"
 num = "*"
 rustc-serialize = { version = "0.3", optional = true }
+serde = { version = "^0.6.0", optional = true }
 
+[dev-dependencies]
+serde_json = { version = "^0.6.0" }
diff --git a/src/datetime.rs b/src/datetime.rs
index 0b464fe..f7eb63f 100644
--- a/src/datetime.rs
+++ b/src/datetime.rs
@@ -366,6 +366,64 @@ impl str::FromStr for DateTime<Local> {
     }
 }
 
+#[cfg(feature = "serde")]
+mod serde {
+    use super::DateTime;
+    use offset::TimeZone;
+    use offset::utc::UTC;
+    use offset::local::Local;
+    use offset::fixed::FixedOffset;
+    use std::fmt::Display;
+    use serde::{ser, de};
+
+    impl<Tz: TimeZone> ser::Serialize for DateTime<Tz>
+        where Tz::Offset: Display
+    {
+        fn serialize<S>(&self, serializer: &mut S) -> Result<(), S::Error>
+            where S: ser::Serializer
+        {
+            // Debug formatting is correct RFC3339, and it allows Zulu.
+            serializer.visit_str(&format!("{:?}", self))
+        }
+    }
+    
+    struct DateTimeVisitor;
+    
+    impl de::Visitor for DateTimeVisitor {
+        type Value = DateTime<FixedOffset>;
+
+        fn visit_str<E>(&mut self, value: &str) -> Result<DateTime<FixedOffset>, E>
+            where E: de::Error
+        {
+            value.parse().map_err(|err| E::syntax(&format!("{}", err)))
+        }
+    }
+    
+    impl de::Deserialize for DateTime<FixedOffset> {
+        fn deserialize<D>(deserializer: &mut D) -> Result<Self, D::Error>
+            where D: de::Deserializer
+        {
+            deserializer.visit(DateTimeVisitor)
+        }
+    }
+    
+    impl de::Deserialize for DateTime<UTC> {
+        fn deserialize<D>(deserializer: &mut D) -> Result<Self, D::Error>
+            where D: de::Deserializer
+        {
+            deserializer.visit(DateTimeVisitor).map(|dt| dt.with_timezone(&UTC))
+        }
+    }
+    
+    impl de::Deserialize for DateTime<Local> {
+        fn deserialize<D>(deserializer: &mut D) -> Result<Self, D::Error>
+            where D: de::Deserializer
+        {
+            deserializer.visit(DateTimeVisitor).map(|dt| dt.with_timezone(&Local))
+        }
+    }
+}
+
 #[cfg(test)]
 mod tests {
     use super::DateTime;
@@ -518,5 +576,30 @@ mod tests {
             let _ = a;
         }).join().unwrap();
     }
+
+    #[cfg(feature = "serde")]
+    extern crate serde_json;
+
+    #[cfg(feature = "serde")]
+    #[test]
+    fn test_serde_serialize() {
+        use self::serde_json::to_string;
+        
+        let date = UTC.ymd(2014, 7, 24).and_hms(12, 34, 6);
+        let serialized = to_string(&date).unwrap();
+
+        assert_eq!(serialized, "\"2014-07-24T12:34:06Z\"");
+    }
+    
+    #[cfg(feature = "serde")]
+    #[test]
+    fn test_serde_deserialize() {
+        use self::serde_json::from_str;
+        
+        let date = UTC.ymd(2014, 7, 24).and_hms(12, 34, 6);
+        let deserialized: DateTime<UTC> = from_str("\"2014-07-24T12:34:06Z\"").unwrap();
+
+        assert_eq!(deserialized, date);
+    }
 }
 
diff --git a/src/lib.rs b/src/lib.rs
index 11e3069..7dd084a 100644
--- a/src/lib.rs
+++ b/src/lib.rs
@@ -275,6 +275,8 @@ extern crate time as stdtime;
 extern crate num;
 #[cfg(feature = "rustc-serialize")]
 extern crate rustc_serialize;
+#[cfg(feature = "serde")]
+extern crate serde;
 
 pub use duration::Duration;
 pub use offset::{TimeZone, Offset, LocalResult};
diff --git a/src/naive/date.rs b/src/naive/date.rs
index f42e9fc..8bb29f0 100644
--- a/src/naive/date.rs
+++ b/src/naive/date.rs
@@ -1051,6 +1051,41 @@ impl str::FromStr for NaiveDate {
     }
 }
 
+
+#[cfg(feature = "serde")]
+mod serde {
+    use super::NaiveDate;
+    use serde::{ser, de};
+
+    impl ser::Serialize for NaiveDate {
+        fn serialize<S>(&self, serializer: &mut S) -> Result<(), S::Error>
+            where S: ser::Serializer
+        {
+            serializer.visit_str(&format!("{:?}", self))
+        }
+    }
+    
+    struct NaiveDateVisitor;
+    
+    impl de::Visitor for NaiveDateVisitor {
+        type Value = NaiveDate;
+
+        fn visit_str<E>(&mut self, value: &str) -> Result<NaiveDate, E>
+            where E: de::Error
+        {
+            value.parse().map_err(|err| E::syntax(&format!("{}", err)))
+        }
+    }
+    
+    impl de::Deserialize for NaiveDate {
+        fn deserialize<D>(deserializer: &mut D) -> Result<Self, D::Error>
+            where D: de::Deserializer
+        {
+            deserializer.visit(NaiveDateVisitor)
+        }
+    }
+}
+
 #[cfg(test)]
 mod tests {
     use super::NaiveDate;
@@ -1477,6 +1512,31 @@ mod tests {
         assert_eq!(NaiveDate::from_ymd(2010, 1, 3).format("%G,%g,%U,%W,%V").to_string(),
                    "2009,09,01,00,53");
     }
+
+    #[cfg(feature = "serde")]
+    extern crate serde_json;
+
+    #[cfg(feature = "serde")]
+    #[test]
+    fn test_serde_serialize() {
+        use self::serde_json::to_string;
+        
+        let date = NaiveDate::from_ymd(2014, 7, 24);
+        let serialized = to_string(&date).unwrap();
+
+        assert_eq!(serialized, "\"2014-07-24\"");
+    }
+    
+    #[cfg(feature = "serde")]
+    #[test]
+    fn test_serde_deserialize() {
+        use self::serde_json::from_str;
+        
+        let date = NaiveDate::from_ymd(2014, 7, 24);
+        let deserialized: NaiveDate = from_str("\"2014-07-24\"").unwrap();
+
+        assert_eq!(deserialized, date);
+    }
 }
 
 /**
diff --git a/src/naive/datetime.rs b/src/naive/datetime.rs
index e6b240f..75d7ca4 100644
--- a/src/naive/datetime.rs
+++ b/src/naive/datetime.rs
@@ -315,6 +315,40 @@ impl str::FromStr for NaiveDateTime {
     }
 }
 
+#[cfg(feature = "serde")]
+mod serde {
+    use super::NaiveDateTime;
+    use serde::{ser, de};
+
+    impl ser::Serialize for NaiveDateTime {
+        fn serialize<S>(&self, serializer: &mut S) -> Result<(), S::Error>
+            where S: ser::Serializer
+        {
+            serializer.visit_str(&format!("{:?}", self))
+        }
+    }
+    
+    struct NaiveDateTimeVisitor;
+    
+    impl de::Visitor for NaiveDateTimeVisitor {
+        type Value = NaiveDateTime;
+
+        fn visit_str<E>(&mut self, value: &str) -> Result<NaiveDateTime, E>
+            where E: de::Error
+        {
+            value.parse().map_err(|err| E::syntax(&format!("{}", err)))
+        }
+    }
+    
+    impl de::Deserialize for NaiveDateTime {
+        fn deserialize<D>(deserializer: &mut D) -> Result<Self, D::Error>
+            where D: de::Deserializer
+        {
+            deserializer.visit(NaiveDateTimeVisitor)
+        }
+    }
+}
+
 #[cfg(test)]
 mod tests {
     use super::NaiveDateTime;
@@ -468,5 +502,30 @@ mod tests {
         let time = base + Duration::microseconds(t);
         assert_eq!(t, (time - base).num_microseconds().unwrap());
     }
+
+    #[cfg(feature = "serde")]
+    extern crate serde_json;
+
+    #[cfg(feature = "serde")]
+    #[test]
+    fn test_serde_serialize() {
+        use self::serde_json::to_string;
+        
+        let date = NaiveDate::from_ymd(2014, 7, 24).and_hms(12, 34, 6);
+        let serialized = to_string(&date).unwrap();
+
+        assert_eq!(serialized, "\"2014-07-24T12:34:06\"");
+    }
+    
+    #[cfg(feature = "serde")]
+    #[test]
+    fn test_serde_deserialize() {
+        use self::serde_json::from_str;
+        
+        let date = NaiveDate::from_ymd(2014, 7, 24).and_hms(12, 34, 6);
+        let deserialized: NaiveDateTime = from_str("\"2014-07-24T12:34:06\"").unwrap();
+
+        assert_eq!(deserialized, date);
+    }
 }
 
diff --git a/src/naive/time.rs b/src/naive/time.rs
index 56baf26..07af42a 100644
--- a/src/naive/time.rs
+++ b/src/naive/time.rs
@@ -574,6 +574,40 @@ impl str::FromStr for NaiveTime {
     }
 }
 
+#[cfg(feature = "serde")]
+mod serde {
+    use super::NaiveTime;
+    use serde::{ser, de};
+
+    impl ser::Serialize for NaiveTime {
+        fn serialize<S>(&self, serializer: &mut S) -> Result<(), S::Error>
+            where S: ser::Serializer
+        {
+            serializer.visit_str(&format!("{:?}", self))
+        }
+    }
+    
+    struct NaiveTimeVisitor;
+    
+    impl de::Visitor for NaiveTimeVisitor {
+        type Value = NaiveTime;
+
+        fn visit_str<E>(&mut self, value: &str) -> Result<NaiveTime, E>
+            where E: de::Error
+        {
+            value.parse().map_err(|err| E::syntax(&format!("{}", err)))
+        }
+    }
+    
+    impl de::Deserialize for NaiveTime {
+        fn deserialize<D>(deserializer: &mut D) -> Result<Self, D::Error>
+            where D: de::Deserializer
+        {
+            deserializer.visit(NaiveTimeVisitor)
+        }
+    }
+}
+
 #[cfg(test)]
 mod tests {
     use super::NaiveTime;
@@ -764,5 +798,30 @@ mod tests {
         assert_eq!(NaiveTime::from_hms_milli(23, 59, 59, 1_000).format("%X").to_string(),
                    "23:59:60");
     }
+
+    #[cfg(feature = "serde")]
+    extern crate serde_json;
+
+    #[cfg(feature = "serde")]
+    #[test]
+    fn test_serde_serialize() {
+        use self::serde_json::to_string;
+        
+        let time = NaiveTime::from_hms_nano(3, 5, 7, 98765432);
+        let serialized = to_string(&time).unwrap();
+
+        assert_eq!(serialized, "\"03:05:07.098765432\"");
+    }
+    
+    #[cfg(feature = "serde")]
+    #[test]
+    fn test_serde_deserialize() {
+        use self::serde_json::from_str;
+        
+        let time = NaiveTime::from_hms_nano(3, 5, 7, 98765432);
+        let deserialized: NaiveTime = from_str("\"03:05:07.098765432\"").unwrap();
+
+        assert_eq!(deserialized, time);
+    }
 }